LEARNING MARKETING DOESN’T MAKE YOU GOOD AT MARKETING.

I don’t even know how much I’ve spent over the years trying to “learn” marketing.

Or the hours I’ve spent messing around with the tools of marketing (like Facebook ads, landing pages, email automations, and the long list goes on).

We’re so easily wrapped up in the tools of it. And I get it. Tools are easy to see and play with.

But marketing has to start in a much deeper place.

Mastery of marketing tools absent of substance in your message results in nothing.

And this is the rub.

Because the hard work isn’t learning the technology, even if you’re tech challenged.

The hard work is digging deep enough in your shadow to pull out the message that will actually set others free.

Modern marketing is about connection.

And in order for you to connect with others you first have to connect with yourself.

I had an amazing person tell me today that they were confused about marketing.

But when I asked about what they do they were very clear.

Which brings me to a truth...

We, at some level, are clear about what we do or want to do; the difference we want to make. We can feel this in our soul.

But the minute we put our marketing hats on we completely lose touch with that clarity.

Why do you suppose that is?

I think it’s because we think of marketing as this game of tools and tactics with rules we don’t understand, so we get in our head about it all and away from our heart for it all.

“Marketing” as a word confuses us.

But the act of creating connection when we speak from our heart is natural.

And that’s all marketing is.

The tools of marketing are just tools. And those tools will come and go.

But your message will stand the test of time.

Your message is already brewing inside you.

If you know what it is, it’s time to level up your marketing by sharing that message in bolder ways.

If you don’t know what your message is but feel the brewing, then you will find it in your passions and your shadow.

Often our own story has the root of our marketing message in it.

But if you’re not at peace with your story, it’s hard to find your message.

Here’s the point...

Marketing starts with your truth, not the tools. Get in touch with your truth and you’ll get in touch with your marketing.

Once you have that, then you can begin to find tools to mobilize your message.

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