ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Solidarity Over Solutions"
Episode Synopsis
As much as we crave answers that make our life and business easier, we want to know you get us BEFORE we trust buying FROM YOU. .
Solidarity, not solutions, is what creates the bond for buying.
Your value is as much in the connection you create as it is through the solution you sell.
If you don’t want to chase algorithms in marketing, you have to get masterful at solidarity. It is your competitive advantage and it sets up everything else.
Solidarity is tribal. It’s human. And that’s why it works.
Solidarity, not solutions, is what creates the bond for buying.
Your value is as much in the connection you create as it is through the solution you sell.
If you don’t want to chase algorithms in marketing, you have to get masterful at solidarity. It is your competitive advantage and it sets up everything else.
Solidarity is tribal. It’s human. And that’s why it works.
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