ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Principles for Consistency in Marketing"
Episode Synopsis
EVERYONE AGREES THAT CONSISTENT MARKETING CREATES MORE RESULTS THAN INCONSISTENT MARKETING...
...That’s obvious.
Yet rarely are we consistent. Maybe it’s because we get bored doing the same thing all the time. Maybe it’s because we’re afraid to do the work we think we’re supposed to do. Or maybe we don’t even know what work we’re suppose to be consistent in.
Our inconsistency causes our income to be unpredictable and so we struggle financially.
When things are tight financially we get even more impatient and what was at least inconsistent effort turns into either frantic hustle or hiding out.
And this snowballs into other areas of life.
How does it feel at home when the topic of money comes up?
How is your peace of mind and contentment when things are tight and you don’t know how to fix it.
If you’re inconsistent, then you can feel what I’m describing right now.
SO WHY ARE WE INCONSISTENT?
Why don’t we just fix it?
Because we don’t know what to do.
It’s not that you haven’t read a ton of books or taken amazing classes that inspired you. You have tons of information and ideas.
And herein is the problem.
In your information overload you can’t see how to make these ideas fit who you are.
You’re not consistent because the things you’ve tried haven’t felt authentic.
And since you’re not willing to sell out on your values (good for you!) you opt to simply try something else.
And the inconsistent pattern continues.
If we can agree that consistency beats inconsistency in creating predictable income and growth...
Then we need to solve for how YOU specifically can be consistent.
This has to start with you and your self-awareness. And from there we can pair it with a marketing model that fits who you are.
If you don’t feel congruent in your marketing, you won’t sustain it.
Period.
When you see the answer, you’ll see how simple it is. But you can’t see it from where you sit even though it’s right in front of you.
I’ve helped countless people find the answer in a way that frees them to see marketing as not only something they can consistently do but something they love (weird, I know). 🤓
If you would like to see how marketing fits YOU...
If you would like consistent, predictable income...
If you are tired of being stuck where you are...
I can help.
June 19th from 1:30-3:30pm in Portland I’m going to show you how this works.
I’m going to Connect the dots for you in a class called “Marketing for the Rest of Us”.
It’s a free class and you can save your seat here (scroll down to “Get Tickets” and get your ticket.
https://www.facebook.com/events/944018119324812/?ti=ia
Final word…. I wouldn’t treat this like “another class”. That’s part of what created the confusion.
We’re not meeting to add more information on top of what you already know.
We’re meeting to clarify and simplify what you need to do to consistently show up to your business and your people in marketing that feels authentic and strong when you do it, resulting in consistent income and growth.
See you soon!
- Chris Angell
...That’s obvious.
Yet rarely are we consistent. Maybe it’s because we get bored doing the same thing all the time. Maybe it’s because we’re afraid to do the work we think we’re supposed to do. Or maybe we don’t even know what work we’re suppose to be consistent in.
Our inconsistency causes our income to be unpredictable and so we struggle financially.
When things are tight financially we get even more impatient and what was at least inconsistent effort turns into either frantic hustle or hiding out.
And this snowballs into other areas of life.
How does it feel at home when the topic of money comes up?
How is your peace of mind and contentment when things are tight and you don’t know how to fix it.
If you’re inconsistent, then you can feel what I’m describing right now.
SO WHY ARE WE INCONSISTENT?
Why don’t we just fix it?
Because we don’t know what to do.
It’s not that you haven’t read a ton of books or taken amazing classes that inspired you. You have tons of information and ideas.
And herein is the problem.
In your information overload you can’t see how to make these ideas fit who you are.
You’re not consistent because the things you’ve tried haven’t felt authentic.
And since you’re not willing to sell out on your values (good for you!) you opt to simply try something else.
And the inconsistent pattern continues.
If we can agree that consistency beats inconsistency in creating predictable income and growth...
Then we need to solve for how YOU specifically can be consistent.
This has to start with you and your self-awareness. And from there we can pair it with a marketing model that fits who you are.
If you don’t feel congruent in your marketing, you won’t sustain it.
Period.
When you see the answer, you’ll see how simple it is. But you can’t see it from where you sit even though it’s right in front of you.
I’ve helped countless people find the answer in a way that frees them to see marketing as not only something they can consistently do but something they love (weird, I know). 🤓
If you would like to see how marketing fits YOU...
If you would like consistent, predictable income...
If you are tired of being stuck where you are...
I can help.
June 19th from 1:30-3:30pm in Portland I’m going to show you how this works.
I’m going to Connect the dots for you in a class called “Marketing for the Rest of Us”.
It’s a free class and you can save your seat here (scroll down to “Get Tickets” and get your ticket.
https://www.facebook.com/events/944018119324812/?ti=ia
Final word…. I wouldn’t treat this like “another class”. That’s part of what created the confusion.
We’re not meeting to add more information on top of what you already know.
We’re meeting to clarify and simplify what you need to do to consistently show up to your business and your people in marketing that feels authentic and strong when you do it, resulting in consistent income and growth.
See you soon!
- Chris Angell
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