As part of the “Back 2 Basics” series, this Grounding Visions episode is all about the most simple, and yet essential, part of marketing your work—making sure that you are sharing clear communications that your audience can easily comprehend and engage with. In this episode, I explore why this important element is so often overlooked and share a few essential questions to help you consistently share professional level communications, no matter what your experience or background in marketing is. I also discuss the positives and negatives of holding the power of your marketing efforts in your hands, and my biggest “marketing hack” pet peeve  and why I believe you shouldn’t fall prey to it!Stay tuned for future "Back 2 Basics" episodes in the coming weeks, where I'll be exploring how to create marketing that speaks to your audience, building better websites and more!For more support and inspiration:Society of Air websiteFollow @society.of.air on instagramSign up for the Grounding Visions newsletterSociety of Air is a project of Stained Ghost, brought to you by Holly Hilgenberg, artist, community builder and creative communications practitionerFollow @stainedghost on instagramDouble Gemini substack newsletterStained Ghost websiteTheme music and production support by Chris Rose of Robust Worlds

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