As part of the “Back 2 Basics” series, this Grounding Visions episode is all about shifting your perspective when it comes to how you see your communications—and how doing so can help ensure that your marketing not only makes sense to your audience, but that it speaks to them. In this episode, we talk about the importance of looking at your communications through the viewpoint of your audience on both a practical and an impactful level. I offer simple reflection questions and provide examples as to how you can incorporate this perspective shift to spot missing crucial information, to make sure your work can be engaged with (and invested in) and to craft more meaningful messaging that calls to the folks your work is for.Stay tuned for the next "Back 2 Basics" episode, where I'll be exploring how to build beautiful, functional websites that support your amazing work!Mentioned in this episode:1:1 Consulting Packages to support you in building and implementing your marketing plan“24 Ways to Boost Your Visibility in 2024” episode from Off The Grid podcast where Amelia breaks down differences between your audience, community and clients/customersMy piece in the Double Gemini substack newsletter from Stained Ghost, where I go deeper into why it’s essential to hold the energetic sovereignty and boundaries of others in how they are experiencing and using mediaLinktree for sharing multiple links on your Instagram pageFor more support and inspiration:Society of Air websiteFollow @society.of.air on instagramSign up for the Grounding Visions newsletterSociety of Air is a project of Stained Ghost, brought to you by Holly Hilgenberg, artist, community builder and creative communications practitionerFollow @stainedghost on instagramDouble Gemini substack newsletterStained Ghost websiteTheme music and production support by Chris Rose of Robust Worlds

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