In this conversation, Artur MacLellan shares a detailed Google Ads Broad Match Search Strategy that reduced his cost per lead by an impressive 60%. He walks through a four-step process: analyzing existing data to identify opportunities, setting up a well-structured campaign, allowing the Google Ads Broad Match Search Strategy to run without interference, and then thoroughly analyzing and scaling the results. Artur underscores the significance of understanding how recent updates to Google Ads impact campaign performance and adapting to these changes for optimal results. He dives into advanced techniques for optimizing campaigns and highlights how the Google Ads Broad Match Search Strategy can drive greater efficiency and returns. Additionally, Artur encourages listeners to explore this approach, emphasizing that the Google Ads Broad Match Search Strategy is not just about reducing costs but also about unlocking sustainable growth. For personalized insights and support, he invites others to connect and leverage his expertise in applying this Google Ads Broad Match Search Strategy to their campaigns.TakeawaysGoogle Ads can significantly reduce costs when using the right strategy.Analyzing existing data is crucial for effective campaign setup.A simple structure with fewer ad groups leads to better optimization.Letting the campaign run without constant adjustments is key.Understanding the quality of leads is essential for success.Partnering with knowledgeable professionals can enhance results.Adjusting CPA goals based on performance is important.Utilizing scripts can automate negative keyword management.E-commerce strategies differ from lead generation strategies.Engaging with a community can provide valuable insights and support.Chapters00:00 Introduction to Google Ads Strategy03:10 Step 1: Analyze Your Data06:02 Step 2: Setting Up the Structure08:57 Step 3: Letting the Campaign Run12:12 Step 4: Analyze and Scale15:07 Advanced Tips and Final Thoughts

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