Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out.You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search terms using n-gram analysis and strategic negative keywords. This strategy has grown businesses over the past 2 years by focusing on relevant searches only.⏱️ TIMESTAMPS:0:00 - Why Google Changed Keywords (And Why Your Strategy Must Change)0:46 - Keywords vs Search Terms Explained1:21 - ESSENTIAL #1: The Secret AI Max Match Type2:27 - How Match Types Actually Work Now (Meaning vs Literal Words)3:06 - My Formula: When to Use Each Match Type4:00 - Niche Products Strategy (Exact Match + Maximize Clicks)4:31 - High Volume Strategy (Exact Match + Maximize Conversions)5:22 - Why Quality Score Matters (7/10 Minimum)6:37 - How to Check What Match Type You're Actually Getting7:03 - MY SECRET STRATEGY: 6 Steps to Control Search Terms8:15 - The Research Phase8:33 - The Negative Keyword Problem9:37 - Analysis10:22 - Adding Strategic Negatives Before Campaign Launch10:51 - My Automation Process (Days to 1 Hour)11:10 - Step 6: Ongoing Maintenance→ N-Gram Analysis Tool (Coming Soon - Comment if interested!)🎯 RELATED VIDEOS YOU'LL LOVE:→ https://youtu.be/Rj7Gpjl19Bg→ https://youtu.be/9wW8dcEgmEE💡 KEY TAKEAWAYS:Exact match no longer means literal word matching—it's about search INTENTThe AI Max match type gives Google maximum control (use carefully!)Relevant searches = success, even with all of Google's changesMy 6-step process controls searches by excluding everything that ISN'T your top convertersN-gram analysis compresses 100,000+ negatives down to 10,000Daily maintenance is crucial (or automate it with scripts)🔔 SUBSCRIBE for weekly Google Ads strategies that actually work (not the outdated tactics everyone else teaches)#GoogleAds #GoogleAdsKeywords #PPCStrategy #GoogleAdsStrategy #KeywordMatchTypes #GoogleAdsTutorial #PPC #DigitalMarketing #GoogleAdsExpert

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