Jordan sits down with Joe Cross, a globally recognized nutrition advocate, thought leader, author and filmmaker who created a lifestyle revolution around the simple concept of juicing. He produced and starred in the award-winning documentary film, “Fat, Sick & Nearly Dead,” which has been seen by more than 30 million people worldwide. Joe is also the cofounder of Nama, one of the most successful creator-led brands in the world that very few people know about.In this episode, Joe shares his transformation from finance professional to health advocate to cofounding Nama. They dive deep into the early days of the creator economy, how Joe built an audience before launching a product, and how Nama has built and supports a community of over 300 creators with a radically human approach to affiliate partnerships.This is a masterclass in working with creators to go direct.Enjoy!Follow Jordan on X: https://x.com/jrwolfeLinks to Joe’s Work:Nama Juicers: https://namawell.comWatch Fat, Sick & Nearly Dead: https://www.rebootwithjoe.com/joes-films/Follow Joe on IG: @joethejuicerWebsite www.rebootwithjoe.comKey Influences and Resources Mentioned:Matt Jacobson - Facebook’s 8th employee - https://open.spotify.com/episode/4MrwI5FFv8TiI0PzUG0Cxj?si=e004e5988a4443f8The 80/20 Juicing Rule - https://namawell.com/en-fr/blogs/guide-to-juicing-videos/the-80-20-ruleChapters:00:00 Introduction00:40 Joe Cross: The Juicing Legend06:46 Selling His Business To Save His Life10:58 Inventing The Juice Fast12:23 'Fat, Sick and Nearly Dead' Documentaries19:48 Building Community By Going Door To Door23:51 Why Australia Leads In Juicing & Coffee Culture28:55 From Films To Founding Nama37:26 Choosing A Creator Network Model46:37 Rise Of Micro-Influencers50:05 Nama’s In-House Creator Agency54:50 Power Of Affiliate Marketing57:46 NAMA's Impressive Growth01:01:25 Expanding Into Amazon01:08:15 Rapid Fire: What Should Die In Wellness?#FatSickAndNearlyDead #JoeCross #NamaJuicers #WellnessBrandSubscribe & Follow:Join the Substack – goingdirect.substack.comListen on Spotify – https://spoti.fi/3SjDliKListen on Apple Podcasts – bit.ly/3IfV6xKSubscribe to YouTube for more conversations on the role of creators in decentralizing the real economy.

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