Jordan sits down with Khaled Al Mezayen, founder and CEO of Inovaya (https://inovaya.com/en/), a French start-up focused on decentralized water treatment. They dive deep into one of the world’s most overlooked, but vital topics: water.Khaled breaks down how water cycles work, why our current centralized water systems are broken, how treating water as an “infinite utility” is coming to an end, and why decentralized, on-site treatment is the future. Khaled shares how his personal story—from growing up with limited water access in Syria to becoming a pharmacist inspired him to start Inovaya.Follow Khaled on LinkedIn - https://www.linkedin.com/in/khaled-al-mezayen-75391331/Follow Jordan on X - https://x.com/jrwolfeLinks to Learn More:Inovaya Website – https://www.inovaya.com/Khaled's Influences & Recommendations:Jean-Marc Jancovici : https://www.linkedin.com/in/jean-marc-jancovici/Book by Dennis Meadows : Limits to GrowthPodcast: 50 States : https://open.spotify.com/show/2ZQ7aoNwthPykcLaDNH1Q9?si=dc3027cd65bf4945Chapters:00:00 Introduction02:01 Inside The Water Cycle06:01 Big vs Small Water cycle07:54 Understanding Groundwater11:21 Where Your Tap Water Comes From15:06 Gray Water vs. Dark Water18:02 Industrial Water Treatment20:30 The Fundamental Problem With How We Treat Water22:03 Inovaya's Decentralized Water Treatment Systems26:36 Where Inovaya Plays In The Water Industry29:23 Inovaya Is A Vertical Integrator32:09 ROI Can Be As Short As 5 Days36:27 Importance Of Water Resiliency38:40 Khaled’s Journey: From Syria To France43:28 The Future Of Water Management45:13 Why Centralization of Water Treatment Is Not Scalable?48:13 Who Inspires Khaled & What He’s Listening To52:12 Where To Find Khaled💡 Subscribe to learn how technology can decentralize the real economy and bring us back to the source.📰 Join the newsletter: https://goingdirect.beehiiv.com

Ver todos los episodios