So you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step process. Step 1 - Meet Mike (01:13)Step 2 - Explore how to travel from journalism to a paid search career (04:13)Step 3 - View the paid search landscape through Mike's eyes (09:31)Step 4 - Allow someone named “Chris” to validate your views (12:32)Step 5 - Accept the Ch, ch, ch, ch, chan-ges (13:41)Step 6 - Start to focus your skills and area of interest (15:18)Step 7 - Learn Mike’s personal approach to account management and client relations (20:26)Step 8 - Find your way to Granular! (24:27)Step 9 - Look into the eyes of the future of PPC (30:32)Step 10 - Like, subscribe, and follow the Getting Granular podcast

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