In this exciting inaugural podcast episode of The Click Brief, hosts Jeremy Packee and Emily Anderson dive into the latest digital advertising and Martech updates from July 2025. They kick things off with a deep dive into OpenAI's new ChatGPT Agent, an advanced tool that can browse the web, use APIs, and automate multi-step tasks. The hosts explore its potential to save time and make work more efficient, sharing their personal experiences with grocery shopping and campaign management using the tool.

Next, they discuss Google's AI-powered shopping upgrades, including virtual try-ons for apparel, smarter price alerts, and outfit inspiration. Emily emphasizes the need for e-commerce businesses to get their product feeds in top shape to stay ahead of the curve. As they move on to Instagram's new partnership with Google, the hosts highlight the value of SEO for social content, encouraging businesses to optimize captions and hashtags for better visibility.

The episode continues with exciting updates from Google Ads, including the launch of localized forecasts in Keyword Planner, Meta’s new ad performance breakdowns, and the rollout of asset-level metrics for responsive search ads. The hosts reflect on the need for caution when using AI-driven features and the importance of strategic decision-making in campaigns.

Closing out the episode, Jeremy and Emily discuss Google’s Smart Bidding Exploration, a new feature aimed at optimizing ROAS with more flexible bidding. They share their thoughts on the potential impact for e-commerce brands, while acknowledging that further testing is needed to fully understand its effectiveness.

Tune in for all the insights and takeaways to keep your digital advertising strategies on the cutting edge!

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