In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, takes on one of the most controversial topics in real estate, ethics. With public trust in agents at an all‑time low, Dan unpacks why the industry is often viewed as dodgy and highlights the damaging practices of underquoting, dummy bidding, and high‑pressure tactics. He shares practical steps agents can take to protect their license, handle multiple offers fairly, communicate honestly with buyers and sellers, and build a career based on integrity.Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwTimestamps00:00:00 - Introduction00:02:10 - Ethics in Real Estate00:03:31 - Ivan Bresic's Perspective00:05:00 - High-Profile Allegations in the Industry00:08:53 - The Importance of Integrity00:09:14 - Following the Rules of Fair Trading00:11:00 - Managing License Expiry00:12:57 - Handling Multiple Offers00:15:39 - Avoiding Underquoting00:20:00 - Ethical Competition Among Agents00:23:58 - Avoiding Negative Talk About Competitors00:25:15 - Maintaining Commission Agreements00:26:08 - Honesty in Pricing00:28:38 - Respecting Client Communication Preferences00:29:21 - Over-Promising vs. Under-Delivering00:30:37 - Professionalism in Conduct

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