In this episode of the Get Keen podcast, host Dan Lee sits down with Edward Pack, the number one agent at Bayleys International New Zealand, to unpack his journey from starting over at 30—with zero listings and just 50 people in his database—to becoming the top performer in a network of 1,000+ agents. Edward opens up about the mindset shift that changed everything: going all-in, ditching Plan B, finding a market that aligned with his values, and nurturing a highly curated group of 250 quality contacts. He breaks down his unique prospecting strategy, how emotional endurance plays a vital role in a commission-based industry, and why appreciating the small wins leads to massive results. If you're an agent stuck in a rut or wondering whether you need a massive database to succeed, this conversation is packed with insights and proof that deep connections and consistent behavior are more powerful than scattergun marketing.Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemFollow Edward:https://www.instagram.com/edwardpack.bayleys/?hl=enFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwTimestamps00:00:00 - Introduction00:03:15 - Why Edward didn’t feel proud of being in real estate at first00:05:00 - The turning point: career coach, self-awareness, and commitment00:07:30 - Going all-in at 30 and starting over with a new agency and market00:09:40 - The importance of alignment: people, product, and purpose00:12:00 - No Plan B: redefining success and crafting a sustainable model00:14:20 - Creating emotional endurance and handling the ups and downs00:16:00 - Embracing small wins and trusting the compounding effect00:18:10 - Getting your first listing and leveraging it to grow00:20:00 - Edward’s quality-first database approach and criteria00:22:45 - Building a 250-person database based on chemistry and influence00:25:00 - Why fewer, deeper relationships outperform massive lists00:26:30 - Real-world touchpoints and referral power in his network00:28:15 - Average sale price, PA-only model, and his daily routines00:30:00 - Why meaningful, long conversations beat 100 cold calls00:32:00 - Tracking conversations, building momentum, and staying intentional

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