In this episode of the Genius Talk Podcast, host Atul Raj speaks with Wendy Harrington, founder of Beacon Creative Lab.com. They discuss Wendy's journey into coaching and marketing, the importance of staying focused in a distracted world, and the evolution of direct response marketing. Wendy shares insights on building long-term relationships in marketing, the shift in email marketing strategies, and the significance of listening in business. They also explore influential books, client success stories, and how to connect with Wendy for further insights.Takeaways:Wendy Harrington helps small businesses articulate their message better.Coaching grew from a desire to help others find their path.Staying focused is crucial in a world full of distractions.Direct response marketing has evolved significantly over the years.Building long-term relationships is key to successful marketing.Email marketing has shifted towards nurturing client relationships.Identifying the right clients is essential for business success.Listening is a powerful tool in understanding client needs.Books can enhance imagination and creativity in business.Creating powerful moments can drive change in client relationships.Connect with Wendy Harrington:https://BeaconCreativeLab.comhttps://coachharrington.substack.com  / wendysh  

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