In this episode of the Genius Talk Podcast, host Atul Raj speaks with Matthew Edgar, co-founder of Elementive, about the evolving landscape of SEO and AI search. Matthew shares insights into the technical challenges businesses face in optimizing their websites for search engines and AI. He discusses recent case studies, the importance of understanding client needs, and the role of public relations in enhancing online visibility. Matthew also reflects on influential books that have shaped his approach to consulting and emphasizes the significance of practical problem-solving in the SEO industry.Takeaways:Matthew Edgar is the co-founder of Elementive, a consulting firm specializing in technical SEO and AI search.Elementive focuses on an education-first approach to consulting, helping clients solve complex technical problems.AI is rapidly changing the landscape of SEO, requiring businesses to adapt and experiment.ChatGPT and other AI tools have limitations, particularly with complex JavaScript rendering.Public relations can enhance visibility in AI search results by influencing the underlying patterns of large language models.Every website is unique, and understanding the client's specific needs is crucial for effective consulting.Practicality and a bottom-up approach are essential in consulting and problem-solving.Influential books like 'Code' and 'The Design of Everyday Things' shape Matthew's understanding of user experience in SEO.Matthew emphasizes the importance of user experience in technical SEO.Building relationships and understanding client dynamics are key to successful consulting. Contact Matthew Edgar:Website: https://www.matthewedgar.net/Linkedin:   / matthewedgar  Youtube:    / @elementivemarketingsolutions  

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