In this episode of Genius Talk, host Atul Raj sits down with Chloe Thomas, e-commerce marketing expert and founder of Emetko Media. Chloe shares her journey from catalogue marketing to running a media company that helps e-commerce brands make better decisions.We dive into:How Chloe started in e-commerce and built her media companyThe biggest mistakes brands make (ignoring retention & assuming “email is dead”)Why post-purchase automation is the most underused tool in e-commerceHow referrals and customer retention strategies fuel growthBalancing acquisition vs retention for sustainable successChloe’s motivation as an introverted, autistic business leaderBooks that shaped her thinking, including Great by Choice by Jim CollinsConnect with Chloe Thomas at emetko.com LinkedIn: https://www.linkedin.com/in/chloethomasecommerce/Instagram: https://www.instagram.com/ecommasterplan/

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