In this episode of the Genius Talk podcast, host Atul Raj interviews veteran business coach Brook McCarthy. They discuss the challenges small business owners face in marketing, the importance of empathy and creativity in marketing strategies, and the evolving landscape of email marketing. Brooke shares a successful case study in songwriting education and emphasizes the need for small businesses to adapt their marketing strategies to changing times. The conversation concludes with insights on nurturing customer relationships and the significance of effective lead magnets.TakeawaysBrooke Mukherjee is a veteran business coach helping values-based business owners.Many small businesses struggle to differentiate their marketing from competitors.Sales and marketing should work in service to each other.Corporate marketing strategies often do not translate well to small businesses.Empathy and creativity are essential skills for effective marketing.Email marketing is evolving, and people use it differently now.Balancing content creation and consumption is crucial for marketers.Nurturing relationships with customers is key to long-term success.Marketing strategies must adapt to changing trends and consumer behavior.Lead magnets should be engaging and provide real value to potential customers.Connect with Brook McCarthy:https://www.hustleandheart.com.au/sta...   / brookmccarthy     / brookmccarthy  

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