In this episode of the Cheenestalk Podcast, host Atul Raj speaks with sales consultant Stephen Steers about his innovative approach to sales known as context selling. Stephen emphasizes the importance of understanding your audience and crafting quality messages rather than relying on quantity. He discusses the power of storytelling in sales, sharing how personal narratives can significantly enhance customer engagement and retention. The conversation also covers practical advice for business owners, including the importance of listening, setting agendas for calls, and the key traits necessary for entrepreneurial success. Stephen shares success stories from his clients, illustrating the effectiveness of his methods, and concludes with insights on motivation and the importance of enjoying the journey of entrepreneurship.Takeaways:Context selling focuses on quality over quantity in sales.Storytelling is a powerful tool for making messages memorable.Every entrepreneur has a unique story that differentiates them.Sales training should be personalized to individual strengths.Setting an agenda in meetings can lower sales resistance.Listening and asking questions are crucial for understanding client needs.Perseverance and resilience are essential traits for success.Freedom is a key motivation for many entrepreneurs.Success in sales often comes from understanding the client's perspective.Enjoying the journey of entrepreneurship is important.

Ver todos los episodios