If you’ve ever felt like traditional business advice just doesn’t fit you, this episode explains why.In this personal and foundational episode, Paul lifts the curtain on the psychology behind Fuzzled and shares the two entrepreneur types that shape everything he teaches:➝ The Magnetic Core: The deep-feeling, intuitive, emotionally intelligent business owner (often INFJ or HSP) who needs calm, clarity, and alignment.➝ The Volume Engine: The creative, idea-driven entrepreneur (often ADHD or overthinker) who needs structure, systems, and consistency to channel their brilliance.Paul explains how these two types experience business and marketing differently and why understanding your natural wiring is the key to building a business rhythm that feels predictable, grounded, and sustainable.You’ll also hear how his own INFJ Advocate personality creates the balance between calm and structure that sits at the heart of Fuzzled.In The Big BreakdownPaul explores:➝ Why understanding your wiring is the foundation of calm growth.➝ The common struggles faced by sensitive and creative entrepreneurs.➝ How to design your marketing rhythm around your brain, not against it.In Buzzword BingoPaul demystifies the terms INFJ, HSP, and ADHD, exploring how these traits influence everything from focus and energy to business decision-making and visibility.Mentioned in this episode→ Fuzzled: Marketing Clarity for Highly Attuned Entrepreneurs – the home of calm-growth resources, guides, and programmes.Visit: https://www.paulculshaw.com/fuzzled→ Fuzzled Academy – access training, templates, and community support for sensitive, creative entrepreneurs.Visit: https://www.paulculshaw.com/fuzzled/academyAbout FuzzledFuzzled is a calm-growth movement for ambitious, sensitive, and creative entrepreneurs who want clarity without the chaos.Hosted by Paul Culshaw, Certified Business Strategist and Certified AI Innovator, the podcast helps you build a business rhythm that fits your internal wiring and your life.Fuzzled: Transforming confusion into clarity, one topic at a time.

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