PR shouldn’t be a one-off moment of excitement. It should be the spark that powers months of meaningful, story-led content.In this episode, I’m joined by PR visibility and content strategist Amanda Jane, who spent over twenty years in communications, media, and PR before creating her AMPLIFY system, a practical approach that helps entrepreneurs turn fleeting publicity into long-term authority.We dig into why PR is often misunderstood, why business owners leave their best visibility untapped, and how one single press feature can fuel your content strategy for far longer than you think.If PR has ever felt out of reach, short-lived, or disconnected from your marketing, this episode will bring a whole new level of clarity.The Big Breakdown: What We Cover➝ Why so many entrepreneurs see PR as the trophy instead of the starting point.➝ The real reason people don’t repurpose their PR wins.➝ How one press feature can fuel months of strategic, on-brand content.➝ Why journalists think so differently from business owners.➝ How to connect PR, messaging, and offers so visibility converts.➝ Why “Isn’t this just repurposing?” misses the bigger opportunity entirely.Buzzword BingoAmanda breaks down what visibility truly means, not posting more, not being louder, but understanding how attention works and how to turn it into authority.Marketing Fails & Holy Moly MomentsAmanda shares a brilliant story about a radio advertising enquiry… that accidentally turned left!Links & ResourcesAmanda’s Resources➝ The Ultimate Amplify Your PR Plannerhttps://amandajane.co.uk/planner➝ Instagram ➝ @coachamandajaneGrow Online with Fuzzled➝ Subscribe to The Marketing Clarity Club (free)https://www.paulculshaw.com/fuzzled/marketing-clarity-club➝ Join Fuzzled Academy (online membership) https://www.paulculshaw.com/fuzzled/academyIf you found this episode clarifying, share it with someone who’s sitting on untapped PR gold.Fuzzled podcast: Transforming confusion into clarity, one topic at a time. New episodes weekly.

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