Episode Synopsis "6. What steps can a company take to reach true sustainability?"

We speak with Professor CB Bhattacharya about his book, Small Actions, Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value, to understand what companies can do to attain true sustainability throughout the corporation. It's a timely read in 2021 as the world grapples with the consequences of covid-19 and what value companies and corporations will bring to the table when it comes to our shared environment and well-being. 01:07 - The question that led Dr. Bhattacharya to sustainability 04:15 - Shifts in a company's purpose 06:39 - Ownership, and why it's so important 09:25 - How to incubate, transform and entrench 15:34 - Measure is treasure 17:08 - The impact of ESG offerings from financial institutions Guest:  Dr. CB Bhattacharya, Founder and Director, Center for Sustainable Business | Author, Small Actions Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value For full transcript visit go.dbs.com/futuretense-ep6See omnystudio.com/listener for privacy information.

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