In this episode, Wendy Liebmann talks to Anna Harman, CEO and co-founder of Studs, the specialty ear piercing and earring retailer, with 33+ stores and e-commerce site, founded in 2019 just in time for Covid.  They discuss:Going from corporate law to Walmart innovation lab to opening Studs.Creating a unique brand ecosystem through quality products, hospitality, and people.Learning early how to be good at dealing with emergencies to adapt a business model quickly in chaotic times. TikTok and Instagram's critical role in building awareness of the brand’s unique customer experience.Why the mall is not dead as a point of distribution (but it needs to be the right mall).The role of unique (odd?) collaborations (like food) to grow awareness.Being ego-less, listening to customers, and not being reluctant to adapt fast.Send us a textVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

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