Many founders (and VCs 😉) are dreaming about moving upmarket and closing multi million deals with big corporates.Big logos, big names - who wouldn’t start dreaming?BUT it comes with a price: You suddenly need an entirely different GTM motion. In the past you might have had only one or two decision makers - now you are confronted with complex buying centers.On top of that you are faced with different product requirements and terrifyingly long sales cycles.This is where most start-ups fail painfully and sometimes even risk losing their already existing customer base.So HOW for heaven’s sake do you ACTUALLY make this happen?This is what Eva-Maria Hempe and I talked about in my recent podcast episode.You’re thinking about moving upmarket or you’re already in the process?Then this episode is a must-listen for you.#b2bsaas #enterprisesales #gotomarketEva-Maria on LinkedIn - - -Björn's Linkedin Profile: www.linkedin.com/in/bjoernwschaefer Order Now: My GTM Book Funky Flywheels 🕺💃 GER: https://amzn.to/3Sgi8qk ENG: https://amzn.to/4g2Ly49 My Homepage: www.rowing8.com

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