Episode Description



Every day millions of travelers pass through airports around the world and often use directional signage and other design elements to successfully navigate the terminal building. From wayfinding to multi-faceted branding campaigns, this episode explores the strategic thought process behind airport graphic design and how each facility works to make the public’s visual experience extraordinary.



Guests in this Episode




Alexandra Bradley (left) is the Brand and Experience Manager at Asheville Regional Airport (AVL). She is a graduate from Appalachian State University and has been with AVL since 2014.
Alex Cruz (right) is the Graphic Design Specialist at McGhee Tyson Airport (TYS). He graduated from the University of Tennessee in 2012 and has been with TYS since 2017.








Mentioned in this Episode




Findings from the ‘Airport Socialites’ Informal Facebook Poll
From Our Interview with Alex from AVL:


Music on the Fly
AVL’s Most Recent Surprise Passenger Appreciation Event
‘You’re One in a Million’ (photo shown below)


From Our Interview with Alex from TYS: 

Eastern Band of Cherokee Indians (EBCI)
UT Athletics
TYS New Mobile App (photo shown below)








Photos of Graphic Examples Mentioned in this Episode




AVL’s One in a Million Campaign





TYS’ New Mobile App




Music in this Episode




Birdy by KV https://soundcloud.com/kvmusicprod
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Music promoted by Audio Library https://youtu.be/dSCbsObNJo0

The post Airport Branding: It’s More Than Just A Plane Picture appeared first on From the Runway Up.

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