Episode Synopsis "“Authentic” Marketing: Influencer Marketing on the Local Level"

Ever felt tempted to buy something because you saw someone on Instagram rocking it? It’s called influencer marketing and it’s completely transforming the way brands reach and market to individual segments of their target audience. Brooke Cummings, aka My Casual Mom, is a Lansing-area lifestyle blogger and social media influencer for several local and national … Continued The post “Authentic” Marketing: Influencer Marketing on the Local Level appeared first on Blohm Creative Partners.

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