“Authentic” Marketing: Influencer Marketing on the Local Level

From The Green Couch
17/12/2019 18 min
“Authentic” Marketing: Influencer Marketing on the Local Level

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Episode Synopsis

Ever felt tempted to buy something because you saw someone on Instagram rocking it? It’s called influencer marketing and it’s completely transforming the way brands reach and market to individual segments of their target audience. Brooke Cummings, aka My Casual Mom, is a Lansing-area lifestyle blogger and social media influencer for several local and national … Continued
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