UX is the overall interaction and satisfaction a person derives from using a product, system, or service.

User Experience design focuses on crafting seamless, efficient, and enjoyable experiences for users, emphasizing usability, accessibility, and emotional resonance.

In an age driven by technology, understanding and prioritizing UX has become a cornerstone for businesses aiming to stay competitive and relevant.

The term “User Experience” was first introduced by Don Norman, a cognitive scientist and usability expert, in the early 1990s. At the time, Norman recognized the need for a design approach that went beyond functionality and usability, encapsulating the entire journey and interaction a user has with a product.

His insights laid the foundation for modern UX design, integrating principles of psychology, design, and technology to create holistic user-centered solutions.

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