Listen "What is User Research"
Episode Synopsis
What is User Research?User research is the process of analyzing, studying, and understanding the needs, desires, challenges, behaviors, and motivations of the people who use a product or service.It’s typically conducted to inform the design of new products or features or to improve an existing product. By uncovering how real users interact with a product, user research ensures that your designs are grounded in reality rather than assumptions.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.