We live in an era of connection and the consumer marketplace is no exception. Businesses are expected to not just meet the needs of customers, but anticipate and exceed them. Today’s marketplace is constantly fluctuating and its vital organizations adapt by harnessing the power of analytics and artificial intelligence (AI) to make the necessary changes to survive and thrive.Having a robust marketing strategy isn’t enough anymore. Asconsumer expectations change, competition becomes moreadvanced, and data gets more detailed, chief marketing officers (CMOs) are under immense pressure to modernize their approach to marketing. This has added complexity to their roles and placed them at the heart of organizational success.

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