ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What is Customer Experience"
Episode Synopsis
Customer Experience, often abbreviated as CX, is the holistic perception customers have of their interactions with a company.It encompasses every touchpoint—from the moment they become aware of a brand, through the purchasing process, and even post-purchase engagements.A positive customer experience fosters satisfaction, loyalty, and advocacy, making it a vital component for businesses striving to thrive in today’s competitive marketplace.
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