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Listen "Episode #7: From Software Entrepreneur to CPG Founder: Vincent Bradley with Proper Wild"
Episode Synopsis
Imagine if you built your career in the SaaS space and wanted to transition to consumer goods--specifically in the food and beverage industry. Would you anticipate some challenges? That's exactly what Vincent Bradley did when he co-founded Proper Wild! In this episode, we chat with Vincent about:
How he was inspired by his personal health journey to create Proper Wild
Proper Wild’s biggest challenge as a CPG wellness beverage company
The secret to building a CPG brand when you’ve only ever had software experience
How he used paid ads to validate his packaging and branding before production
What motivated Proper Wild to seek a clinical trial to test their product
How he’s using his study results in his marketing
His future outlook for the CPG industry, post-pandemic
Comparing online success versus in-store success
About Vincent Bradley & Proper Wild
https://properwild.com/
Vincent Bradley is the CEO and Co-Founder of Proper Wild, a company specializing in producing clean energy shots. Proper Wild's energy shots are known for being made with natural ingredients, including organic caffeine, and no artificial sweeteners or preservatives. Vincent Bradley, along with his role at Proper Wild, is also involved in various aspects of the business, from product development to marketing and company strategy where he flexes his problem-solving skills alongside the talented people who work to bring plant-based energy shots to the masses.
To learn more about Proper Wild visit their website. Vincent is sometimes manning the live chat! He's open to your questions and is always eager to help out a fellow hustler.
You can also find him on Instagram at @vincentmbradley
To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us!
Send us your questions and we'll answer them in a future episode. Email us at [email protected].
How he was inspired by his personal health journey to create Proper Wild
Proper Wild’s biggest challenge as a CPG wellness beverage company
The secret to building a CPG brand when you’ve only ever had software experience
How he used paid ads to validate his packaging and branding before production
What motivated Proper Wild to seek a clinical trial to test their product
How he’s using his study results in his marketing
His future outlook for the CPG industry, post-pandemic
Comparing online success versus in-store success
About Vincent Bradley & Proper Wild
https://properwild.com/
Vincent Bradley is the CEO and Co-Founder of Proper Wild, a company specializing in producing clean energy shots. Proper Wild's energy shots are known for being made with natural ingredients, including organic caffeine, and no artificial sweeteners or preservatives. Vincent Bradley, along with his role at Proper Wild, is also involved in various aspects of the business, from product development to marketing and company strategy where he flexes his problem-solving skills alongside the talented people who work to bring plant-based energy shots to the masses.
To learn more about Proper Wild visit their website. Vincent is sometimes manning the live chat! He's open to your questions and is always eager to help out a fellow hustler.
You can also find him on Instagram at @vincentmbradley
To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us!
Send us your questions and we'll answer them in a future episode. Email us at [email protected].
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