In this episode, Susanne chats with CEO Nick Rosario and Co-founder Dr. Chris Jackson of Betterbrand, the company pioneering a new category in lung health. Nick’s path from postal worker to CEO and Dr. Chris’s background as an infectious disease researcher and military medic together shape Betterbrand’s unique approach. The company blends personal experience with clinical expertise to rethink how we care for our lungs in a world of smoke, pollution, and environmental stressors.What’s covered in this episode:How Nick and Dr. Chris teamed up and built Betterbrand from scratch.Why lung health is often overlooked, and what it takes to create a brand-new category.The science behind Betterbrand’s formulas, including mullein, chlorophyll, and NAC.How their Citruslabs clinical study validated the tincture and helped combat counterfeits.The future of respiratory wellness, from vaping risks to environmental exposures.Why lung health requires a daily routine, and how their community drives product innovation.Tune in to discover how Betterbrand is bringing science, validation, and real-world storytelling to respiratory wellness, helping people rethink the importance of every breath! About BetterbrandBetterbrand was founded by Dr. Chris, a former Army Combat Medic and Doctor of Pharmacy, with a mission to bridge the gap between natural wellness and science. After witnessing the limitations of traditional medicine and searching for better solutions for his own family, Dr. Chris launched Betterbrand to deliver effective, plant-based products backed by clinical research. The company’s core philosophy combines modern science with the healing wisdom of nature to provide natural remedies that work, without relying on pharmaceutical shortcuts.Get in TouchVisit Betterbrand’s website: https://www.trybetterbrand.com/Follow Betterbrand on social media: Facebook: https://www.facebook.com/betterbrandhealthInstagram: https://www.instagram.com/betterbrandhealth/TikTok: https://www.tiktok.com/@betterbrandhealthInterested in a clinical trial for your health or wellness brand? Shoot us an email at [email protected], we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at [email protected]

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