In this episode of the Founders Playbook Podcast, host Nelson welcomes the incredible Richmond Dinh, an eight-figure coach who transitioned from being an optometrist to a leading figure in the coaching industry. Rich shares his journey of generating over $20 million by helping coaches attract clients through the innovative Tiny Challenge model. The discussion dives into the challenges entrepreneurs face, particularly the need for quick payments, and how beginners can successfully launch their coaching practices without extensive resources. Richmond also reveals the key components that make up a million-dollar offer, providing valuable insights for aspiring entrepreneurs looking to scale their businesses. Tune in for actionable strategies and inspiration to elevate your entrepreneurial journey!Follow Nelson:https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastFollow Richmond:https://www.instagram.com/richmonddinh/Timestamps:00:00:00 - Introduction00:01:15 - From Optometrist to Eight-Figure Coach00:04:16 - Understanding the Tiny Challenge00:10:54 - The Power of a Catchy Name00:12:41 - Differences Between Tiny Challenges and Group Challenges00:15:05 - The Fastest Way to Get Paid00:16:44 - The Role of Accountability in Coaching00:22:23 - The Importance of Business Models00:23:29 - Why Five Days for the Tiny Challenge?00:28:31 - Structuring the Tiny Challenge for Success00:32:02 - Scaling the Tiny Challenge Model00:34:24 - The Shadow Seeding Strategy00:40:55 - The Story Behind a $56,000 Watch

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