In this Founders Playbook episode, host Nelson sits down with luxury watch expert Lewis Butterfield, owner of The Watch Dealers, to explore the world of high-end timepieces. They dive into the iconic Rolex Daytona and the phenomenon of the Rolex waiting list, discussing what makes these watches valuable assets—from exclusivity to unique features like colored dials. Lewis shares expert insights on demand dynamics and tips for aspiring collectors. Don’t miss this engaging look into the allure of luxury watches!Follow Lewis: https://www.instagram.com/gcwatchguy/https://www.instagram.com/thewatchdealersau/Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastTimestamps: 00:00:00 - Introduction
00:00:22 - Elements of a Growing Asset in Watches
00:00:44 - The Reality of the Rolex Waiting List
00:00:54 - Introduction to Lewis Butterfield
00:01:34 - What Makes Luxury Watches Special?
00:03:37 - Luxury Watches and Successful Entrepreneurs
00:15:01 - The Importance of Branding in Watch Value
00:16:59 - Exclusivity and Uniqueness in Luxury Watches
00:20:25 - The Truth Behind the Rolex Waiting List
00:22:24 - The Role of Relationships in Acquiring Watches
00:25:55 - The Importance of Customer Experience
00:32:02 - Handling Customer Expectations and Satisfaction
00:33:55 - Rating a Watch: Real or Fake?


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