In this episode of the Founders Playbook Podcast, host Nelson welcomes the incredible Hayley Lloyd, a designer, marketer, podcaster, and authority mentor. Hayley shares her journey in building a seven-figure business and her expertise in copywriting. The discussion revolves around the transformative power of words in business, emphasizing how effective communication can elevate your message and attract high-ticket clients. Hayley dives into the importance of asking the right questions, such as how to increase client acquisition and achieve significant sales growth. Listeners will gain valuable insights into crafting compelling sales pages and understanding client needs, making this episode a must-listen for entrepreneurs looking to enhance their communication skills and drive their businesses forward. Tune in for actionable tips and inspiration to elevate your entrepreneurial journey!Follow Hayley:https://www.instagram.com/hayleyjunelloyd/Work With Hayley: https://linktr.ee/hayleyjunelloyd?fbclid=PAZXh0bgNhZW0CMTEAAab4X2lU-rAkaFDrr9Q1tyviy4_nGGQ15hcEvjVxTrQlT0PyTHPreqX0X7Y_aem__5M_NJjxmV8Fj8fH5ag2wQFollow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastTimestamps00:00:00 - Introduction00:00:14 - Asking Better Questions00:01:53 - Haley Lloyd's Background00:02:07 - Building Copywriting Skills00:03:43 - Transition to Online Coaching00:05:20 - Precision and Psychology in Marketing00:13:27 - Common Copywriting Mistakes00:15:13 - Aspirational vs. Pain Point Marketing00:23:44 - Practical Tips for Generating Conversions00:38:12 - Who Should Aim for Authority?

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