In this episode of "Founders Future" hosted by Laura Skinner, Sriram, the co-founder and CEO of Link, shares the compelling story of his startup addressing a critical gap in the small business technology ecosystem. Drawing from his experiences at companies like PayPal and eBay, Sriram recognized that small and medium-sized businesses (SMBs) often struggle with outdated technology stacks and complex app integrations. His company, Link, provides a solution by partnering with platforms like Shopify and Lightspeed to streamline onboarding, migrations, and technology integrations for merchants.The podcast delves into Link's unique go-to-market strategy, which focuses on a partnership-led model without relying on traditional sales teams. Sriram emphasizes their goal of scaling efficiently, potentially reaching $5 million in annual recurring revenue (ARR) without expanding their sales team significantly. They are currently in a scaling phase, strategically building their business through targeted partnerships, trade show presence, and word-of-mouth referrals.A key highlight of the conversation is Sriram's commitment to profitability and sustainable growth. Unlike many startups that burn cash, Link is intentionally keeping operations lean and focusing on creating a merchant-centric model. Their mission is to be a lifelong technology partner for SMBs, helping them navigate complex tech migrations and integrations. With a distributed team across India, US, and Canada, Link is positioning itself as a solution-oriented platform that truly understands and addresses the technological challenges faced by small businesses.

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