In this episode of Founders Future, with host Olivia Sammons, we sit down with Jamie Wilkinson, founder of JW Sales Coaching, to explore his journey from studying sports science to discovering an unexpected passion for sales. Jamie shares how his early experience in car sales shaped his understanding of relationship-driven selling and sparked a desire to build something of his own—where effort, skill, and results were directly aligned.The conversation dives into Jamie’s coaching philosophy, focused on mastering the sales process rather than relying on pressure or short-term tactics. He discusses working with individuals at all stages of their sales journey, the importance of personalized one-to-one coaching, and the challenges of building trust in a crowded social media landscape. Jamie also reflects on scaling thoughtfully, staying consistent through highs and lows, and building a long-term business rooted in self-belief, integrity, and sustainable growth.

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