Listen "Zero-to-One Marketing with Peter Farago"
Episode Synopsis
EPISODE 7In this episode, seasoned marketing leader Peter Farago shares zero-to-one marketing insights for early-stage startups, emphasizing empathy, iterative messaging, and organic inbound strategies. Drawing on experiences from Flurry, Acompli, and RunLLM, Peter highlights the importance of a clear value proposition, building brand credibility, and leveraging customer feedback loops. He also addresses AI’s evolving role in marketing, reassuring listeners that AI won’t replace jobs but will reshape how marketers operate. Packed with tangible advice, this conversation offers a roadmap for founders seeking to refine their product, storytelling, and growth approach in crowded markets.CHAPTERS00:00 – Introducing Peter Farago and the Power of Empathy01:34 – Zero-to-One Marketing Fundamentals08:03 – Lessons from Acompli’s Early Growth16:42 – Leveraging Customer Feedback and Iteration29:04 – AI’s Evolving Role in MarketingLINKSConnect with Peter Faragorunllm.com • LinkedIn • X/Twitter • Podcast Stay Connected with Founder ModeSubscribe to our newsletter: foundermode.kit.comConnect with KevinLinkedIn • X/TwitterConnect with JasonLinkedIn • X/Twitter
More episodes of the podcast Founder Mode
Simple Design is Best with Austin Boer
18/12/2025
Future of Fundraising with Tim Barnes
11/12/2025
AI, Health & Home with Max Drescher
04/12/2025
When Founders Show Up
20/11/2025
Electrifying Aviation with Kevin Noertker
13/11/2025
Founder Mode Live at San Francisco Tech Week with Max Mullen (Instacart) & Andrew Ofstad (Airtable)
30/10/2025
Private Equity + AI with Jason Friedrichs
16/10/2025
Health Is a Team Sport
09/10/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.