EPISODE 34 In this episode, Kevin and Jason break down how founders can turn conferences from low-ROI distractions into high-leverage growth engines. Fresh off a major healthcare event in Nashville, they unpack why most networking fails, how Pretty Good AI turned a platinum sponsorship into a full activation with mini-golf and meeting pods, and the systems that converted casual foot traffic into hundreds of real customer conversations. They dig into founder-mode presence, team ownership, pre-work, follow-up, and the small details that make an event actually move the business forward. CHAPTERS 00:00 – The Value of Networking Events 01:25 – Challenges of Traditional Networking 02:47 – Reevaluating Event Participation 03:27 – Executing a Successful Conference Strategy 04:24 – Planning for a Major Conference Stay Connected with Founder Mode Subscribe to our newsletter: foundermode.kit.com Connect with Kevin LinkedIn • X/Twitter Connect with Jason LinkedIn • X/Twitter

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