Simple Design is Best with Austin Boer

18/12/2025 20 min Temporada 1 Episodio 37

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Episode Synopsis

EPISODE 37In Episode 37 of Founder Mode, Kevin Henrikson and Jason Shafton sit down with Austin Boer, co-founder of Sleke, to unpack what it takes to build a “dumb phone” that still supports modern life. Austin shares how a simple insight from the r/dumbphone subreddit shaped Sleke’s mission: people want fewer distractions, not less utility. The conversation covers founder-led customer discovery, why Sleke is built around intentional constraints like banning infinite scroll, and how the team balances privacy, usability, and real-world needs like QR codes, maps, and music. They also explore the bigger question of what replaces the phone by 2030 and why digital minimalism should be accessible to everyone, not a luxury product.CHAPTERS00:00 – The dumb phone problem people actually have03:50 – Why Austin built Sleke and what the product is04:30 – Founder-led discovery: 200+ ICP calls and shifting ICP08:20 – The “fatal flaw” of dumb phones and preventing app creep16:30 – Digital minimalism shouldn’t be a luxuryLINKSConnect with Austin Boersleke.io • Instagram • X/TwitterSpecial Offer: Use code FOUNDERS5 for a discount on a Sleke device.Stay Connected with Founder ModeSubscribe to our newsletter: foundermode.kit.comConnect with KevinLinkedIn • X/TwitterConnect with JasonLinkedIn • X/Twitter