EPISODE 9Megan Berry—architect, pop-up pioneer, and Mentors Fund partner—shows DTC founders how to move from clicks to bricks without torching cash. She explains her 8-foot-by-50-square-foot kiosk “permit hack,” the KPIs (unaided brand awareness, repeat engagement, dwell-time hot spots) that justify a multimillion-dollar flagship, and why post-COVID stores should feel like friction-free showrooms, not inventory caves. The talk digs into festival activations, cadence-matched merchandising, omni-channel partnerships that now include hotels and Pilates studios, AI-powered journey tracking, and practical founder advice on conserving runway while staying crazy-creative.CHAPTERS00:00 – Permit Hack & Pop-Up Spark06:46 – KPIs That Green-Light a Flagship12:51 – Post-COVID, Low-Friction Store Design19:17 – Omnichannel Expansion & Partnerships26:25 – AI, Cash Efficiency & Founder AdviceLINKSConnect with Megan BerryLinkedInStay Connected with Founder ModeSubscribe to our newsletter: foundermode.kit.comConnect with KevinLinkedIn • X/TwitterConnect with JasonLinkedIn • X/Twitter

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