Power of Data Study: Ways Dealers Use Data to Drive Better Decisions and Revenue

For the Road Forward - Autotrader and Kelley Blue Book B2B
29/10/2024 25 min
Power of Data Study: Ways Dealers Use Data to Drive Better Decisions and Revenue

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Episode Synopsis

Featured Guests: Carol Ottey-James, Sr. Manager of Market & Consumer Research with Cox Automotive gives a behind-the-scenes look at the new Power of Data study. Discover the key types of data Dealers use to manage, make decisions, and drive lifetime value today and how data can be used to generate more business.

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