It’s Time to Close the Gap: New Ways Dealers are Rethinking ROI 

For the Road Forward - Autotrader and Kelley Blue Book B2B
08/07/2025 16 min
It’s Time to Close the Gap: New Ways Dealers are Rethinking ROI 

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Episode Synopsis

Vanessa Lynch, Senior Strategic Sales Manager at Autotrader and Kelley Blue Book, helps unpack the findings of a new Cox Automotive by Perficient whitepaper on attribution blind spots in automotive retail.

More episodes of the podcast For the Road Forward - Autotrader and Kelley Blue Book B2B

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