Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution

For the Road Forward - Autotrader and Kelley Blue Book B2B
15/07/2025 15 min
Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution

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Episode Synopsis

Cody Gentry, AVP of Dealer Success at Autotrader and Kelley Blue Book, breaks down how dealers can and should modernize their approach to ROI by embracing multi-touch attribution, taking a deep dive into why relying on CRM data and lead volume alone is no longer enough, and how tools like weighted engagement are helping dealers identify blind spots, protect their spend, and focus on what actually drives sales.

More episodes of the podcast For the Road Forward - Autotrader and Kelley Blue Book B2B

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Changing the Game: How Car and Driver’s Marketplace Partnership Changes Everything 09/09/2025
What Dealers Must Rethink: All About Attribution, AI, and Data 26/08/2025
How AI Is Reshaping Automotive: Sales and Strategy to Embrace 19/08/2025
Fix Your Marketing ROI: How Multi-Touch Attribution Can Help 12/08/2025
Start Tracking What Actually Converts: The Days of Chasing Leads are Over 05/08/2025
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