Episode 4: Chris Tomasso

13/01/2025 23 min
Episode 4: Chris Tomasso

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Episode Synopsis

In this episode of Food CEO Xchange, Phil discusses brand growth and daypart strategies with Chris Tomasso, CEO of First Watch. Tomasso, who has been with the brand for 18 years, explains how the breakfast/lunch concept leans into their commitment to quality fresh ingredients and has added alcohol to their beverage program to meet consumer trends and stay successful in challenging times.