I’m sitting down with Susie Veech, founder of Well Rounded Meals, to have an honest, raw conversation about the highs and lows of entrepreneurship. Susie shares the journey of "accidentally" starting a freezer meal delivery business that scaled to six figures, the challenges of declining sales in a different consumer landscape, and the tough decision to shut it all down.But this isn’t a story of failure—it’s about resilience, learning, and redefining what success looks like. If you’ve ever wondered how to separate your self-worth from your business results or how to navigate the emotional rollercoaster of being an entrepreneur, this episode is for you!The Sales Channel Challenge is happening October 21 - 23. This is everything you need to know about selling at farmers markets, online or into stores from licensing to pricing to sales and you get access to a live group to ask Sari & April all your questions. It's just $27 and comes with a roadmap to launch and grow your business your way. http://foodbizsuccess.com/challenge Brand new training just dropped 🧨 and it's FREE! Get the three-part video series: 3 Ways to Sell → click here ← Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here. Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business. When you are ready to make the leap, get the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business

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