Customer relationship management is a key process that helps us grow our business, make improvements, facilitate the process of making decisions of where the company will go, and strengthen the relationship with our clients.   What customer engagement methods have the highest responses from consumers and how do we get started?  You’re about to find out in today’s episode with special guest Cheryl Mason, founder of the Business Within CRM.  Episode Highlights:Understanding the big picture of ‘Customer Relationship Management’ CRM and how to get startedCustomer engagements trends to explore and execute with the highest responsesTips for mapping out the customer lifecycle, journey and value for strategic planning of touch-pointsUnderstanding customer lifetime value and how to enrich the bond between each customer The inside scoop -  the trends to explore as we head into the new year are: Text messaging engagement QR barcodes - having an impactful image, statement that resonates with the audience… can text or email or mail with QR barcode that they can scan to get a private discount, bonus, video.  Example instructions on how to use the productNominating and sharing where people can voteMentorship program or accountability where people buddy upHow consumers should use the product after they're done… extending the life of the service/productCreating a mobile App for your businessThank you Cheryl for sharing your transformational story and unique perspectives that shift! Connect with Cheryl: Instagram Handle:  https://www.instagram.com/business_within/  Facebook Link: ​​https://www.facebook.com/thebusinesswithincrm Connect with Nathalie:Facebook: https://www.facebook.com/pictonatphoto/  Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety Website:  https://pictonat.com  

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