In this dynamic and wide-ranging episode of the Flex Work Studio Podcast, host Ankur Garg sits down with Cameron Saunders, a former professional soccer player turned digital marketing entrepreneur, to discuss the evolution of his career, the challenges of entrepreneurship, and the power of strategic partnerships. Cameron’s story is one of resilience, innovation, and an unwavering commitment to excellence, offering listeners an inspiring look at what it takes to pivot from one career to another while building something extraordinary.
The episode kicks off with Cameron recounting his journey from a budding soccer player in Philadelphia to signing with Cardiff City FC in Wales. He shares candid insights into the realities of professional sports, including the pressures of international play, the uncertainties of life after athletics, and the moment he realized soccer wasn’t his forever career. Cameron’s reflections on the importance of having a plan beyond sports resonate deeply, offering a valuable lesson for anyone navigating career transitions.
After returning to the U.S., Cameron began exploring the world of business, eventually founding Altered Pixel, his digital marketing agency. He explains the challenges of starting from scratch, from securing his first contracts to learning the ins and outs of lead generation and SEO. Cameron’s breakthrough came in an unexpected industry: roofing. He shares jaw-dropping stories of generating over $50 million in leads during a single month in Gulf Shores, Alabama, and how his innovative strategies helped roofing companies scale to unprecedented heights. His experience working with high-stakes clients, including a stint with a major NASCAR sponsorship program, showcases the power of creativity, persistence, and relationship-building in business.
The conversation takes a deeper dive into the value of trust and partnerships, with Ankur and Cameron discussing their recent joint venture to integrate their agencies’ services. This collaboration aims to deliver a comprehensive suite of marketing solutions, including PPC, SEO, PR, and creative production, to help clients scale their businesses with confidence. They explore how combining their expertise not only enhances client results but also allows both teams to focus on their core strengths.
A highlight of the episode is the exploration of how agencies can build trust with clients, especially when managing large-scale campaigns or balancing multiple stakeholders. Cameron and Ankur candidly share stories of navigating client relationships, from micromanagers to dream clients, and the importance of cultural fit in long-term partnerships. They discuss the benefits of offering clients a “low-risk first date,” such as a free logo redesign or a guest appearance on a podcast, as a way to build rapport and showcase their expertise before signing a contract.
Listeners will also appreciate the lighthearted banter between Ankur and Cameron, with plenty of laughs about life in New Jersey, the quirks of the NASCAR world, and even Cameron’s experiences living in an RV with a Great Dane during a roofing contract in Alabama. The chemistry between the two hosts shines through, making this episode as entertaining as it is informative.
This episode is a must-listen for entrepreneurs, marketers, and anyone looking to take their business to the next level. It’s packed with actionable insights on lead generation, scaling strategies, and the importance of partnerships, all delivered with humor, authenticity, and plenty of personality. Whether you’re a sports fan, a marketing professional, or someone seeking inspiration for your next career pivot, Cameron Saunders’ story will leave you motivated to aim higher and think bigger.
Tune in to discover why Cameron’s journey is the perfect blend of hustle, creativity, and grit—and why this new partnership with Ankur might just redefine what it means to deliver exceptional marketing results.

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