"The Sunk Cost Fallacy" is a common cognitive bias that can lead to poor decision-making and wasted resources.The misconception that we must persist with our current endeavour simply due to the guilt we hold for the time and effort already invested.Here are some tips on avoiding falling for this fallacy:✅ Reframe your perspective:Instead of focusing on what you've already invested, focus on the potential costs and benefits of continuing or abandoning the project/goal.Ask yourself, "If I was starting fresh knowing what I know now, would I still invest in this endeavour?"✅️ Consider opportunity costs:Consider the potential benefits of reallocating your resources to a different direction or pathway.Would the opportunity cost of continuing with your current project be greater than the potential benefits of making the switch?Compare the pro's and cons of either process, without bias.✅️ Seek neutral outside perspectives:Consult with trusted colleagues, family or friends who can provide a semi-objective viewpoint.They may be able to offer insights or alternatives that you hadn't considered.Try not to consult with someone who may not have a great history with providing support/advice.✅️ Set clear goals and timelines:Establish clear goals and timelines for your invested efforts upfront and regularly evaluate whether they are still relevant and achievable.Don't be afraid to pivot or abandon a goal/relationship/career/investment, if it's no longer serving its intended purpose.✅️ Tune in to our recent podcast, to learn how to more rational decisions.Which will lead to improved outcomes in both your personal and professional life.Remember, it's never too late to make a change and reallocate your resources towards more productive, enjoyable and valuable pursuits.Support the show

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