John Duong, Founder and CEO of Kind Capital, explains how impact investing can align with an individual donor's aims and risk tolerance to achieve a specific outcome in a scalable and sustainable way that can also benefit nonprofit organizations. For example, impact investing was used by Lumina, which had a strong impact while being profitable. During an economic downturn, nonprofits can use impact investing as an innovative fundraising approach that allows them to differentiate themselves from others. Duong emphasizes staying true to the organization's mission when accepting funding, as it can lead other donors to leave if the organization gets steered in the wrong direction.

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