FIR on Higher Education #52: Communications and Strategic Positioning

FIR on Higher Education
09/04/2016 28 min

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Episode Synopsis

There is a big difference between communicating an institution’s brand if it is based on prestige or reputation. We delve into this nuance on episode 52 of FIR on Higher Education. Guest Bertrand Guillotin, a professor at Temple University’s Fox School of Business, has researched the internationalization strategies of business schools and shares some of his findings and how it implies to anyone working within higher education.Continue Reading →
The post FIR on Higher Education #52: Communications and Strategic Positioning appeared first on FIR Podcast Network.

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